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In just over 20 years of operation in the fast-paced, high-stakes world of modeling, founder Heinz Holba has built L.A. Models into one of the most powerful and successful agencies in the industry. Since the early 1980s, Holba has worked tirelessly to bring a significant international modeling presence to Los Angeles. Holba's efforts have paid off: L.A. Models is the largest modeling agency on the West Coast and one of the most respected in the world.


Holba's well-established New York Model Management in Manhattan has achieved the same notoriety. Providing full service to its clients, New York Model Management maintains a presence in the fashion center of the country as well as booking directly into Europe and other U.S. cities. Opened in 1995, New York Models is one of the top five high fashion agencies in New York.

Both agencies represent top talent such as Elle Macpherson, Omahyra, Valeria Mazza, Nadine Willis, Travis Fimmel, Noah Mills, Josh Holloway (from Lost) and many others.